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Course Prospe


【Introduction to the School】

         The predecessor of School of Digital Creation and Animation was the Animation Department founded in June 2003 and the School was set up in April 2005. At present, the School consists of 4 specialties, respectively, film and television animation, digital media art design, and film production and game design. The School is developed to face cultural creation and strategic emerging industries and businesses and information knowledge economic society so as to cultivate creative and innovative inter-discipline professional talents with high quality and high skills, specializing in digital content creative design and production. The School owns a high-quality, high-level and multi-discipline teacher team that consists of senior well-known teachers and overseas study talents, besides, it possesses the first-class digital creative teaching and scientific research equipment and practice teaching conditions in domestic universities, sufficient teaching space environment for modern creation and digital art. These specialties are the first batch of important demonstration specialties in the national vocational education. Meanwhile, the School is the chairman unit of Sub-committee of Digital Media and Animation, Vocational School Art and Design Professional Teaching Steering Committee of the Ministry of Education.

        In recent years, the School has focused on the implementation of such education development strategies as cultural education, inter-discipline education and cooperative education and pursued the education principles of “Major+”, “Culture + science & technology” and “Culture + technology” and vigorously implemented the practical teaching system construction and operation of the collaborative development in industry, study and research. For this purpose, it has established national demonstrative specialties, provincial special specialties, excellent national and provincial courses, excellent network courses, two-tier industrial and public technical service platforms in urban area, which are helpful for cultivating outstanding professional talents in the industry. Among the students, some of them have won the Silver Prize in the national finals of the First “Internet+” College Student Innovation and Entrepreneurship Competition in China, Outstanding Prize of the National University Games Competition hosted by Tencent and the Gold Prize of the National Higher Vocational Education Excellent Graduation Design Contest for three consecutive years. In the past nine years, it has successively provided Shenzhen and the Pearl River Delta region with a large number of graduates who specialize in digital animation, cartoon illustration, digital games, interaction design, new media application, digital film & television, special film & television and cultural and creative derivatives. For these reasons, the School students have high employment rate and high professional counterpart rate and high wages. Most of them have become the industry and enterprise backbones, general managers, directors and managers and other distinguished persons.

1.Film and television animation

【Training objective】

       The specialty intends to cultivate innovative high-quality and highly skilled talents who develop themselves in morality, intellectual, physical and aesthetic aspects, have good professional ethics, humanistic quality and artistic accomplishment, grasp the basic knowledge of common animation creation, design and production, own the basic pre-planning animation creation ability, design and expression ability, middle-post animation production ability, meanwhile, they should qualify for creation, design and production posts in the animation industry in the preliminary, middle or post-production period and for related management service occupation posts.

【Main courses】

        The School mainly offers animation compilation and direction base, animation motion rule base, animation design, painting and comics, 2D animation production, 3D animation production, post animation production, creation of short animation film; also, it offers the project-based courses at 2D and 3D animation studio, while specially offering the animation master - Wu Guanying cartoon creation class and the special practice courses in the comics professional direction.

【Employment direction】

         The students are mainly employed by the animation and game industry, with the animation and creation, design, production posts. They engage in planning animation project and creating script, animation creation design (character, scene, props, storyboard and painting), animation production jobs (2D and 3D modeling, animation, material, lighting and special effect synthesis of animation) and other related management service works. Salary for the animation posts is about 3,500-10,000 Yuan.

2.Digital media art design

【Training objective】

       The specialty intends to cultivate innovative high-quality and highly skilled talents who develop themselves in morality, intellectual, physical and aesthetic aspects, have good professional ethics, humanistic quality and artistic accomplishment, grasp the basic knowledge of the digital media product art creation, design and production, own the basic creation planning ability, design and expression ability, meanwhile, they should qualify for development, design and production posts of digital media products and for related management service occupation posts.

【Main courses】

       Design base, interaction design, information visualization design, network application design, 3D design techniques, virtual reality, interactive technology base and interactive prototyping.

【Employment direction】

        The students are mainly employed by digital content industry. They engage in the design and production jobs related to Internet digital media content, digital media  learning content, digital media information service content, virtual reality applications, but also they are eligible for creation planning, interaction design, prototyping and production  of all digital, interactive, information, virtualization and other digital media products and the related management services. Salary for the fresh graduates of this specialty is about 4,000-10,000 Yuan.


3.Game design

【Training objective】

       The specialty intends to cultivate innovative high-quality and highly skilled talents who develop themselves in morality, intellectual, physical and aesthetic aspects, have good professional ethics, humanistic quality and artistic accomplishment, grasp the basic knowledge of the game creation, design and production, own the basic creation planning ability for the game design, game design expression and production ability, meanwhile, they should qualify for the digital game content creation, design and production posts and for related management service occupation posts.

【Main courses】

        Game ideas and design, game level design, interactive experience design, 3D game art design, game modeling and texture design, game art and design modeling base, game animation and special effects, the game characters and props design, game graphic design; game development technology base, interactive media design and production and game programming design mode.

【Employment direction】

       The students are mainly employed by digital content industry. They engage in the design and production jobs related to Internet digital media content, digital media learning content, digital media information service content, virtual reality applications, but also they are eligible for creation planning, interaction design, prototyping and production of all digital, interactive, information, virtualization and other digital media products and the related management services. Salary for the posts of this specialty is about 4,000-10,000 Yuan.


4.Film and television production

【Training objective】

          The specialty intends to cultivate innovative high-quality and highly skilled talents who develop themselves in morality, intellectual, physical and aesthetic aspects, have good professional ethics, humanistic quality and artistic accomplishment, grasp the basic knowledge of the common film and television planning and production and own the preliminary film and television creation planning and shooting ability and related ability, post audio-visual production ability for film and television, meanwhile, they should qualify for the creation planning and audio-visual production in the animation industry in the preliminary or post-production period and the related management service occupation posts.

【Main courses】

         Film screenwriting, audio-visual language, photography and video recording, film and television recording and dubbing, specific effect synthesis for film and television, film and television editing and package, film and television projects, film and television advertising production, digital music production, short film and television production planning, special film production, new media film and television, and micro-film production.

【Employment direction】

         The students are mainly employed by film and television culture media industry. They engage in the jobs related to film and television project planning, preliminary and post production, script creation, preliminary shooting and post editing, specific effect synthesis and package for film and television, audio recording and production and related management services. Salary for film and television production post is 3,500-10,000 Yuan.



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